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&Stories

Let’s make food in the air the first highlight of every journey!

Get a taste of your destination

Which memories of a journey leave the deepest and most lasting impression? Without a doubt, that would be the unique flavours of your destination! We readily accepted the challenge of creating a unique experience right from the start of the journey by serving a meal on the flight that will immerse you in the culture and cuisine of your destination. Enjoying &Stories is an experience in itself - not just a means to get to a destination, but a vital element of your travel experience!

What is on the menu? A unique experience!

&Stories is a concept of in-flight meals that links up with the perception of the contemporary traveller. They respond to the hunger of the passengers for new experiences and their demand for healthy, tasty, and exciting meals at any time of the day, while at the same time fulfilling the requirements of the tightly choreographed operations on board any aircraft.

Who will be tomorrow’s travellers?

#food makes the top 10 of most used hashtags on social media every year. For airline companies, food offers an opportunity to differentiate themselves and to create relevance for a broad target audience. We, at &Stories by Royal Smilde, would like to help you to achieve this, not just by telling the story of a particular destination, but also by reinforcing the story.

We created four types of packaging for different types of services

Our four food concepts comprise global meals including packaging. The packaging is fully geared to the logistics on board and fits in the existing service trolleys.

In-house production by Royal Smilde

Royal Smilde is a family business with a history of 150 years in the development of smart food concepts for a wide variety of industries. Our preference is to work in partnerships, so that we can work together to bring the concepts and stories to life.

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